Consumer Products

Fractional CFO for Consumer Product Brands

Consumer product brands face a unique set of financial challenges — landed cost complexity, channel margin pressure, inventory cash flow and wholesale pricing architecture. Marginfy brings deep commercial finance expertise to brands selling online and through retail partners.

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How We Help Consumer Product Brands

Landed Cost Analysis

Calculate the true landed cost of every SKU — purchase price, freight, duties, warehousing and FX — so you price for real profitability, not wishful thinking.

Channel Profitability

Compare margins by channel: direct-to-consumer, wholesale, marketplace and retail. Understand where your profits actually come from — and where you're losing them.

Wholesale Pricing & Margin Optimisation

Build a wholesale pricing architecture that covers your landed costs, accounts for retailer margin expectations and protects your brand at every price point.

eCommerce & Retail Finance

Unit economics, customer acquisition cost, LTV and contribution margin analysis for brands selling both online and through physical retail partners.

What You Can Expect

Real financial outcomes for consumer product and wholesale businesses.

Know your true landed cost per SKU
Compare profitability across every sales channel
Build a wholesale pricing model that works
Understand which SKUs are actually making money
Improve gross margin without sacrificing volume
Forecast cash flow through seasonal demand cycles

FAQ — Consumer Products Finance

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Ready to Find Your Profit Leaks?

Start with a Profitability Snapshot — a fixed-fee $495 CFO-level review of your financials. Delivered in under a week, with a 60-minute strategy session and written action summary included.

Fee fully credited toward a larger engagement commenced within 30 days.

Not ready for a paid engagement? The free health check is a 30-minute call — no commitment.